Families spend way too much time in the car. Usually, everyone who doesn’t have their eyes on the road has them on their phone. So, we thought Honda could earn some goodwill by giving drivers a way to get more out of the time they spend in their cars.
We decided to turn car time into story time with Honda Road Readers, an app that gives free children’s audiobooks to all Honda drivers. We pitched the idea to Honda and they loved it—and so did Honda owners.
Authors liked it too, in fact the author of “Diary of a Wimpy Kid,” Jeff Kinney liked it so much he launched his newest book on Road Readers.
District ADDYs, Silver, Mobile App
LA ADDYs, Silver, Mobile App
LA ADDYs, Bronze, Interface & Navigation
LA ADDYs, Bronze, Online/Interactive Branded Content & Entertainment
One Show, Merit, Branded Entertainment/Mobile