We wanted to find an answer to the age-old question: What do I do with my Ray Bans when the sun goes down? The search for that answer led us to dream up Shama Shades (named after the Mesopotamian sun god, Shamash). They are sunglasses that soak up the sun’s energy so you can use that energy to charge your phone after sunset.
Shama Shades weren’t actually real, but our video was. In fact, our little publicity stunt got so much attention it was featured on tech blogs around the world and even got picked up by The Huffington Post. Ray Ban promptly thanked us with a cease and desist letter. Talk about getting attention!