Honda believes in the power of dreams. In fact, it’s their mantra. So, when they asked us to create a TV campaign highlighting their various sponsorship initiatives, we decided to base it on a simple truth: All dreams start with a single moment.
We wanted to find an answer to the age-old question: What do I do with my Ray Bans when the sun goes down? The search for that answer led us to dream up Shama Shades (named after the Mesopotamian sun god, Shamash). They are sunglasses that soak up the sun’s energy so you can use that energy to charge your phone after sunset.
Shama Shades weren’t actually real, but our video was. In fact, our little publicity stunt got so much attention it was featured on tech blogs around the world and even got picked up by The Huffington Post. Ray Ban promptly thanked us with a cease and desist letter. Talk about getting attention!
Nowadays, people share everything with everyone. But what ever happened to quiet self-reflection? Enlightenment Planner is a project I’m involved with that’s meant to help people organize their thoughts and help them work toward better mindfulness. Part daily planner, part spiritual guru, it introduces users to Buddhist teachings and meditation practices to guide them along their journey. Along with the head designer, I acted as creative lead on the project. I did all the research for the topics discussed in the planner, wrote the copy, and contributed to the website copy as well.
Honda Certified Pre-Owned Vehicles are meticulously expected before being certified. In fact, they are so well taken care of, it’s like buying a car from yourself…if you were obsessed with your car. That’s the idea behind this TV spot. Enjoy.
Honda didn’t design the Ridgeline to be some pointlessly-tough truck. The market has enough of those. So, we knew another agro commercial showing it hauling stuff around a farm wouldn’t cut it.
Instead, we focused on the clever features that make the truck uniquely Honda. And we told the story in a way that stood out in the truck market.
Families spend way too much time in the car. Usually, everyone who doesn’t have their eyes on the road has them on their phone. So, we thought Honda could earn some goodwill by giving drivers a way to get more out of the time they spend in their cars.
We decided to turn car time into story time with Honda Road Readers, an app that gives free children’s audiobooks to all Honda drivers. We pitched the idea to Honda and they loved it—and so did Honda owners.
Authors liked it too, in fact the author of “Diary of a Wimpy Kid,” Jeff Kinney liked it so much he launched his newest book on Road Readers.
District ADDYs, Silver, Mobile App
LA ADDYs, Silver, Mobile App
LA ADDYs, Bronze, Interface & Navigation
LA ADDYs, Bronze, Online/Interactive Branded Content & Entertainment
One Show, Merit, Branded Entertainment/Mobile
The Honda Accord is the most awarded car ever. But winning award after award doesn’t stop Honda from constantly pushing to make it better. That was the messaging behind the launch of the remodeled Accord.
So, when I was tasked with creating radio spots capturing the spirit of the campaign, I decided to make a series of 80’s anti-motivational rock songs that poked fun at the idea of stopping while you are ahead.
Every winter Honda travels to Minnesota to test their SUVs in crazy-cold conditions. I’m talking -40F. It’s COLD, but the only problem is, the cold never really came across on screen. So, for the re-launch of the Passport, we decided to show the extreme conditions the crew has to endure to shoot the commercial, and the ease in which the Passport overcomes it all.
Most SUVs will never go off-road. So, when Honda asked us to make a campaign touting the extreme off-road testing they subject their SUVs to, we wanted to do it in a way that was relatable to the average driver. We decided to tell a story that juxtaposed the two worlds Honda SUVs are designed for.
Marketing clean fuel vehicles is tough because people think they are inconvenient. So, for the launch of the Honda Clarity, we created a Facebook Canvas ad that let users choose their own adventure around California. That way they could see what it would be like to tour the golden state with zero emissions.
For this sales event campaign there was a simple ask: show a nice salesman helping a happy customer find a great deal on a Honda. But that seemed a little boring. Instead, we envisioned what it would be like to slip away into your “happy place” the moment you get that great deal.
At the 2014 Cannes Festival RPA hosted a forum discussing the sometimes not-so-trusting relationship between ad agencies and clients.
To promote the forum leading up to the festival, we created a video featuring creatives and clients baring all as they gave their take on the agency/client relationship.